Gaming & Creator Economy Specialist

Alexis
Tanneau

Building communities, driving campaigns, and closing deals at the intersection of gaming, content, and culture.

239M+
Views generated
€430k+
Deals negotiated
5 yrs
Industry experience
Alexis Tanneau
Open to relocation

Portfolio

Brand Campaigns
& Content Strategy

By the numbers

Impact at Scale

239M+
Views Generated
Across all campaigns
168
Videos Produced
Content strategist role
€430k+
In Deals Negotiated
CAA Stellar
5 yrs
Gaming Industry
Experience

Experience

Work
History

Community & Creators Manager, Supercell (Brawl Stars, FR)

AMG
2025 – 2026
  • Led creator selection, vetting and onboarding for the French Brawl Stars creator program, growing active participants by 30% in 6 months.
  • Appeared on-camera as the Supercell FR community representative in creator activations with Kevko (352k views) and Graphyx (88k views), generating 440k+ combined YouTube views.
  • Enforced player safety and platform compliance, managing ban workflows in coordination with the publisher's cross-functional team.
Creator Management Community Supercell YouTube Brawl Stars

Influencer Partnerships Manager, France (Netmarble)

AMG
2025 – 2026
  • Sole French-market contact between publisher (Netmarble), creators, and agency: managed sourcing, outreach, and contract negotiation (~€30k budget).
  • Activations with LeChefOtaku (34k views) and Polo CBGames (60k views). Outperformed benchmark engagement rates by 20%+.
  • Built platform-specific editorial calendars tied to game seasonal beats, translating global strategy into culturally resonant FR content.
Influencer Marketing Netmarble Contract Negotiation KPI Reporting

Content Strategist & Agent

Calligraphilic
2023 – 2024
  • Co-developed video concepts and content strategy for a TikTok calligraphy creator: 239M+ views across 168 videos during the partnership.
  • Negotiated brand deals with Faber-Castell (4 TikToks, 3.4M+ combined views: 390k, 700k, 1M, 1.3M) and Amazon Prime Video (200k views, Rings of Power).
  • Handled full campaign workflow: briefing, content approval, and post-campaign reporting.
TikTok Brand Deals Content Strategy Faber-Castell Amazon Prime Video

Esports & Content Creator Agent

CAA Stellar
2022 – 2024
  • Represented 20+ esports athletes and content creators across Valorant and competitive gaming titles, with €430k+ in combined sponsorship value.
  • Grew roster revenue by an average of 35% YoY through brand partnerships and content monetisation opportunities.
  • Led media relations and crisis management for high-profile creator incidents, maintaining brand integrity under real-time pressure.
  • Ex-professional Valorant player with deep credibility within the FR esports scene.
Esports Agent Valorant Sponsorship Crisis Management

Project Manager, Fan Base Engagement

Toool Esport
2021
  • Grew the Discord community by 60% in 4 months through targeted engagement campaigns and content initiatives.
  • Managed social media moderation, content creation workflow, and monthly analytics reporting.
Community Management Discord Social Media Analytics

Education

Formation

2019 – 2021

Master in Sports Management, Communication & Social Networks

Faculté Des Sciences Du Sport De Strasbourg

2017 – 2018

Bachelor in Marketing and International Business

IEF Strasbourg

2015 – 2017

BTS in Real Estate Professions and Sales

ECP Strasbourg

Skills

What I
Bring

Content
Video concept development Editorial calendar management Short-form content (TikTok, YouTube, Instagram) Campaign localisation Creator & influencer management Content strategy
Business
Contract negotiation Brand deal management Sponsorship & partnership sourcing Cross-functional collaboration Crisis & media relations KPI reporting
Tools
TikTok Analytics Meta Business Suite Google Analytics HubSpot Brevo MailChimp Trello Canva CapCut Hunter Kaspr Suite Office
Languages
French (native) Spanish (native) English (C1)

Get in touch

Let's Work
Together

Strasbourg, France · Open to relocation View full CV © Alexis Tanneau · 2026